Web Fan-Culture Communication Research From The Carnival Theory Perspective

Football as the world's largest sports, has been loved by people around the world, is no exception in China. From national leaders to ordinary people, both have a keen interest in football. Fans on the field has long been a variety of carnival-style celebration has been a major bright spot on the court. With the development of media technology, more and more fans to the carnival field expanded to the top of the network. From the perspective of Bakhtin's carnival theory, it analyzes the characteristics and causes of the fans, as well as its in the network environment carnivalesque mode of transmission. Chinese fans of the carnival of propagation phenomena on the network were analyzed. And needles all kinds of carnival the social phenomenon of the spread of the pros and cons has made analysis, the author's thinking.This paper is divided into four parts. In the first chapter, the author combines the results of in-depth interviews with fans and a lot of the literature, summarized the causes of the fans, having analyzed: initiative, madness, contingency and generating consumer behavior characteristics, and describes the different Chinese fans place.In the second chapter, the author based on a network of fans carnivalesque culture propagation characteristics, summarized a fan pattern of cultural transmission network Carnival of Communication.The third chapter the author focuses on the fan culture spread in the network Revelry exhibited in various forms to make an analysis. Combined with the spirit of carnival theory be summed up as: network carnival fans Square fans self-coronation, witty spoof of a serious cultural confrontation, and that the fans in both audience during carnival, is also an actor.In the fourth chapter, the author summarizes the fans of the network behind the phenomenon reflected the spirit of carnival, the carnival was found fans in the network to bring a lot of positive impact to the community. At the same time, it also found that fans of the carnival in the network has its two sides. In the course of the carnival, the carnival if mishandled degrees, give the fans many negative negative social impact.This paper concludes with a fan needs to have control of the carnival, which requires the fans, the media, community to do the following: a carnival of the main fans, need to distinguish between good online world and the real world. Media as a network Carnival witness, participants must raise awareness to strengthen the carnival, to guide the fans high quality, meaning carnival. Finally, the need to improve media literacy throughout society, the establishment of certain network speech regulatory mechanism. So as to better carry forward the spirit of carnival theory, for the development of physical culture and enhance the country's soft power to contribute.