Research On China's Network Self-made Talent Shows From The Perspective Of Carnival Theory

With the development of Internet technology,the audience gradually tends to fragmented,timely and small-screen information,and the public has higher and higher requirements for spiritual culture.In recent years,video websites have been limited by factors such as fixed content and unstable income,and video platforms have gradually begun to explore new ways.The audience's aesthetic fatigue towards traditional talent shows and the popularity of Produce101 series of talent shows in South Korea have brought Chinese audiences into contact with "nurturance" talent shows for the first time,and audiences are calling for better quality and well-produced talent shows.In 2018,i QIYI took the lead in launching the self-made talent show "Idol Practice",which started the era of talent show on mainland video platforms and set off a carnival of national talent show.Carnival theory was put forward by Bakhtin,a literary scientist of the former Soviet Union.He believed that carnival is a kind of parade without a stage and everyone is an actor.Carnival life is contrary to the real world,which is a free society without hierarchical order and everyone is equal.In recent years,there is no longer a distinction between fans and idols in talent shows.Everyone before and after the shot jointly constructs an ideal utopia,breaking the shackles of traditional talent shows,which is the practice of carnival theory in real life.In this paper,the literature research method,case analysis method and inductive research method are adopted to creatively combine the carnival theory with the network self-made talent show thinking,analyze the characteristics and formation reasons of the current talent show in China from a new perspective,discuss the rationality of the talent show to obtain high ratings,and how the society should maintain its long-term development.This paper first expounds the background and connotation of the birth of carnival theory as well as the connotation and changes of talent shows,and analyzes the characteristics of talent shows from the perspective of carnival theory.Everything has two sides.Carnival talent shows not only change the status between fans and idols,but also form huge economic benefits.However,there are also problems such as fan's community fund-raising and controlling the comments,shady programs,homogenization of content,etc.The reason why these phenomena appear is the change of media technology,the call of the market and vicious competition.No matter how enthusiastic the carnival is,it will calm down in the end.Finally,targeted countermeasures will be put forward to promote the healthy development of self-made talent shows and the idol industry.