The Research On Commonweal Elements Implantation In Variety Shows Of Hunan Satellite TV

TV variety shows have won widespread acceptance and attention with their rich means of video,music and multimedia fusion.However,with the increasingly open entertainment scale,TV variety shows show the tendency of vulgarization.This phenomenon has caused widespread concern in the society.Hunan Satellite TV is able to take the lead in the competitive market of variety shows in China and lead the industry,depending on its far-sighted strategic vision.When the shortcomings of "over-entertainment" began to emerge,Hunan Satellite TV,which had a keen market insight,took the lead to balance the share of entertainment in variety shows through the implantation of public welfare elements,and took the first step in producing a harmonious effect on entertainment and public welfare.It gave the audience a refreshing feeling and was recognized by the audience.Hunan Satellite TV has various forms of implantation of public welfare elements,which can be roughly divided into four categories: one is to screen on topic selection,and through the selection of public welfare themes and the discussion of public welfare between the host's discourse,the audience is unconsciously Fall into thinking about public welfare issues;the second is to set up special public welfare links in the program,mainly the publicity of public welfare projects such as poverty alleviation and agricultural assistance,and to encourage the audience to participate;the third is to exaggerate the spirit of public welfare with sincere and warm public welfare stories to arouse the hearts of the audience about "truth,goodness and beauty",it will improve the overall moral level of society;the fourth is to strengthen cooperation with enterprises and public welfare organizations,mutual assistance and mutual benefit,and jointly promote the development of China's public welfare undertakings.After the implantation of public welfare elements,Hunan Satellite TV's variety show has achieved good results in improving credibility and influence.In addition,its public welfare communication is also of great benefit to advocating and leading the audience's values.However,this does not mean that Hunan Satellite TV's variety shows have perfected the implantation of public welfare elements.There are still some problems in the combination of entertainment and public welfare communication,such as the selection of public welfare forms and the lack of connotation in the creation of public welfare content,excessive commercialization of public welfare marketing,etc.In view of this,this study aimed at the difficulties faced by hunan satellite TV variety shows in the process of public welfare elements implantation,and started from the aspects of strengthening the innovation of public welfare forms,enriching the quality connotation of public welfare content,and regulating the market environment of public welfare marketing,so as to provide corresponding optimization strategies for hunan satellite TV to realize both entertainment functions and public welfare attributes.