Research On Creative Types Of Chinese Cultural Television Variety Shows

In recent years,a large number of cultural TV variety shows such as “Reader”,“Letters Alive” and “Chinese Poetry Conference” have emerged in China.These variety shows have received a double harvest of ratings and word-of-mouth as soon as they are aired.The economic benefits of the program also increase the social benefits of the program.In the age of the Internet,mobile new media has gradually become synonymous with media communication.With the development of cultural and creative industries and visual arts,these factors have had a certain impact on cultural television variety shows,but also for future cultural heritage and communication innovation.Provides a new way of development.At present,the creative forms of cultural television variety shows mainly include orientation creativity,content creativity,form creativity,and marketing creativity.They respectively promote the development of programs from different perspectives:positioning creativity is mainly embodied in idea recognition,behavior recognition,and Visual identity;content creation mainly includes literary starting,full respect for spiritual culture,inheritance and development of traditional Chinese cultural elements,and emphasis on “content is the king” to produce high-quality programs;form creativity is mainly reflected in diversity of guest choices,enrichment of program content,and forms of links.Diversification and TV stations and Networks produce new programs;marketing creativity is reflected in the integration of new and old media marketing,mobile terminal marketing,online platform marketing and promotional marketing activities in these four areas.In real life,the factors influencing program creativity mainly include the guidance of national policies,the promotion of diversified markets,and the accurate positioning of the main team.Many cultural television variety shows have different degrees of creativity,mainly reflected in the following three aspects: 1.guide the audience to participaterationally,pay attention to interactive evaluation;2.focus on content management,enrich the interactive form;3.both online and offline,interactive communication effect is obvious.However,according to the actual situation of the program and audience feedback,the current problems in the creativity of cultural television variety shows mainly include the homogenization of creative forms,the lack of reading cultural connotation,the lack of rational thinking,the lack of interactive input and the limited audience.Reading ability and so on.If these issues do not attract the attention of the industry,it is easy for viewers to experience aesthetic fatigue on cultural television variety shows.Only by profoundly realizing the problems in the development of China's cultural television variety shows can we begin to promote the development of the programs from the problems.Although the development of cultural television variety shows is faced with many problems,the development trend of multilevel cultural variety shows is good,which also gives viewers more attention and expectation for such programs.In the future,when producing cultural television variety shows,we must also grasp the creative direction of program development: 1.Create high-quality content and emphasize the quality of the program;2.Follow the market trends to attract audiences;3.Integrate entertainment elements to cultivate audience stickiness;4."Output" original programming,lighting up cultural confidence.At the same time,we must also take into account the channels for the dissemination of innovative programs,the construction of program brands,and the tactics for the broadcasting of programs,in an effort to raise the level of national culture.The appearance of the brand-new program form of the cultural television variety show has injected new vitality into the TV variety market.Although there are some shortcomings in the development of the programs,the development prospects are worth looking forward to,and their vitality is also very strong.At present,China's program makers are reforming and innovating in the form of cultural television variety shows.The number of programs has been increasing,and the degree of participation of the audience is also increasing.All in all,compared withpast television programs,although the creative development of this type of program has achieved certain progress and improvement,there are also certain deficiencies.After a deep analysis of the development status of cultural television variety shows,Out of this type of variety show problems,and from the perspective of the problem,put forward solutions.Through the study of "Reader","Letters Alive" and "Chinese Poetry Conference",the author analyzes the forms,development status,and future development direction of Chinese cultural TV variety show ideas,and discusses the factors influencing the creativeness of cultural TV variety shows.In order to provide a theoretical model for the development of program ideas,it provides reference and reference for the production of Chinese creative cultural programs.