A Study About Internet Transformations Of Hunan Satellite TV Brand Variety Shows

The vigorous development of the video websites has broken the original pattern of traditional media market,from which the integration of media has required it to reform for achieving further development.The general trend of television media transformation and development is the transformation of Internet.Golden Eagle Broadcasting System has taken the lead on some brand variety shows for the transformation of the Internet,which is completely in accordance with the rules of production and spread of the Internet.Although the TV variety shows and the network variety shows appear to be close,the production logic,audience characteristics,propagation rules behind the programs are different.It is impracticable to copy the TV mode to achieve higher audience rating,which must be achieved by drastic reforms.Under this background,discussing the transformation of Hunan Satellite TV brand variety shows from the perspective of theory and practice about its background and motivation,studying the concrete methods and actual results,and analyzing the existing problems in the Internet transformation and improvement strategies,has a certain reference value for the Internet transformation of traditional TV media.This paper argues that the motivation of Hunan Satellite TV brand variety shows about its Internet transformation is mainly:the advancement of media convergence,the stimulation of development of new media,the need for long-term development of Hunan radio and television,the need for getting rid of the national policy system limits.Internet transformation of Hunan TV variety shows still adheres to the core values of the original program in the cultural connotation,content and other aspects of quality.However,it has reformed on the program production,transmission,and operation in accordance with the rules of the Internet,which includes that in program production,it precisely positions by using large data and presents the logic of program editing by using the live broadcast interaction,in program transmission,it spreads by using the network topic and multiple new media platform linkage,in program operation,it enhances the advertising effect by using fancy marketing strategies and maximizes the value by extending the industrial chain.According to investigation and analysis,this paper holds that the Internet transformation of Hunan Satellite TV brand variety shows has achieved good results in reception,business effect and social effect.However,the programs in the Internet transformation also have some problems,such as the abused entertainment program content,the limited"TV show thinking" of program production and the affected integrity of live interactive effect and so on.Therefore,this paper suggests that the Internet transformation of Hunan satellite TV brand variety shows should focus on the quality of program content,follow the Internet program production logic,and break the traditional interactive innovation to achieve further competitiveness.