The Development And Innovation Of Hunan Satellite TV Variety Show From The Perspective Of Content(from 1997 To 2019)

At the end of the 20 th century,with the rapid development of national TV variety shows,hunan satellite TV adapted to the trend,had the courage to innovate,and created a brand variety show,which stood out among many provincial satellite TV stations.In the face of increasingly fierce competitive environment,hunan satellite TV has gradually explored the brand positioning of "happy China" based on its own resources and its advantages.On this basis,hunan satellite TV will be quality variety content creation as the key point of efforts.After 22 years of development,it has a unique way of thinking in the development of variety show content,and has rich market experience in the aspects of program concept,program form and creative arrangement.Among them,the implementation of national policies,the requirements of market economy,the edification of cultural environment and the boost of audience demand all provide conditions for the development of variety shows of hunan satellite TV.Up to now,the content of hunan TV's variety shows has gone through a difficult exploration in the period of entertainment,talent show,enlightenment,reality show and observation.In the process of the development of variety show content,hunan satellite TV has achieved remarkable achievements.The content innovation of hunan TV variety shows is mainly based on three aspects.First,the concept level pays attention to the equal dialogue with the audience,and innovates in the selection of materials,guests and communication.Secondly,at the form level,it pays attention to the extension and diversified exploration of program types,such as the tendency to slow variety shows,the entertainment of competitive programs,the strengthening of emotions and intergenerational topics,the highlighting of fireworks and cultural atmosphere,etc.Finally,on the level of creation,it pays attention to the perfection and sublimation of presentation,and innovates in narrative language,stage space,scene setting,shooting technique,narrative perspective and artistic processing.In addition,the channel positioning of "happy China",a variety show on hunan TV,has generated huge benefits.It not only created an amazing viewing miracle,highly praised by the audience,but also brought good commercial and social effects.Through the innovation and effect of hunan TV's variety show content,we can get the currentresearch and development ideas of consolidating the ace variety show,paying attention to the ratio of stars and elements,paying attention to hot spots,strengthening the art competition,and integrating local culture.In the future,in the development of variety show content products,hunan TV should be in the deep circle,small cost,big feelings,positive energy.