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Innovative Way Of Broadcasting Variety Show Catalogue Under The Background Of Cloud Technology

Posted on:2022-03-14Degree:MasterType:Thesis
Country:ChinaCandidate:X X FuFull Text:PDF
GTID:2518306320975929Subject:Press and Communication
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Cloud technology is a hosting technology that realizes data collection,calculation,storage,analysis,and sharing through the unified integration of a series of software and hardware computing resources in a network environment.In the production and broadcasting of variety shows,the use of cloud technology is reflected in the large-scale back-end storage function,forming a huge information resource library.Provide a powerful sharing system to facilitate the search for related resources.Different from the previous variety show catalog broadcasting technology,the application of cloud technology has enabled my country's variety show to innovate in the way of recording and broadcasting.Therefore,studying the application of cloud technology in variety shows is helpful to provide new ideas and methods for variety show innovation.This article selects the variety shows broadcasted by Hunan Satellite TV in recent years as the main research object.With the development of cloud technology as the main research background,we will deeply explore the innovation of the catalog broadcasting method of Hunan Satellite TV variety show.This article comprehensively uses literature research method,observation method and induction method,case analysis method,and comparative research method as research methods.In-depth analysis is carried out in combination with the theory of use and satisfaction,and the theory of agenda setting.Combined with the special transmission environment of the new crown pneumonia epidemic,the innovative methods of variety show catalog broadcasting under the background of cloud technology are summarized.This article first gives an overview of cloud technology and variety shows respectively.Focusing on the new dissemination environment of the outbreak of the epidemic,the development of variety shows,audience demand,competition in the same industry,and new technology,we will discuss the driving factors of the innovation of variety show catalog broadcasting methods under the background of cloud technology.Combined with cases such as "Hey! What are you doing" and "Everyday Cloud Time" analyze the innovative ways of variety show catalog broadcasting in the context of cloud technology through the three levels of content,form,and channel network linkage.From the analysis of variety show presentation level,recording and broadcasting perspective,and audience perspective,it is believed that the innovation of the variety show catalogue broadcasting method has problems such as content homogeneity,lack of depth,and insufficient innovation.At the end of this paper,aiming at the above-mentioned problems,we put forward the vertical segmentation of program content,and explore the solutions to problems such as the integration of multimedia across screens,the integration of traditional variety shows and cloud variety shows.After the above research,this article supposes that with the continuous development of cloud technology and its gradual application to variety shows,to a certain extent,to break the limitations of time and space,the recording of variety shows can be transferred from the studio to the online,which will be able to provide The innovative recording and broadcasting methods of variety shows provide new ideas and new methods,which are worthy of in-depth exploration and conception.
Keywords/Search Tags:Cloud technology, Variety shows, Innovation in recording and broadcasting methods, Hunan Satellite TV, Sudden epidemic
PDF Full Text Request
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