Researches On The Presentation Of Cultural Value Of HNTV Cultural Variety Shows

At 21 st century,due to market feedback and policy adjustments,domestic variety shows gradually returned to calm after experiencing the upsurge in the form of "reality shows".A series of cultural variety shows have appeared one after another,and they have gained a double harvest of word-of-mouth and ratings,becoming a special kind of variety show in the audience.In particular,CCTV-produced programs centered on traditional culture and classic literature became a big hit that year,and this led to the follow-up of local satellite TVs.Cultural variety shows revived.During this period,Hunan Satellite TV successively launched three cultural variety shows-"Phantacity","The Sound" and "Super-Vocal".During the same period,of various types of themes and various forms of cultural variety shows in various local TV stations,Hunan Satellite TV achieved outstanding results with its rising high ratings and continuous discussion and high reputation.The three programs all deeply integrate cultural genes and variety effects,wh ile taking into account both social and market values;while delighting the public,they also showcase these unconcerned niche areas and professional performances of elegant art in front of the public.causing extensive attention and discussion.The outsta nding performance of Hunan Satellite TV's cultural variety shows is worth learning and researching.Taking these three programs as the research objects,we define cultural variety shows from a broad scope.These programs are not limited to traditional Chinese cultural elements,and have the characteristics of elite culture,and focus on spreading and displaying certain cultural arts as their main content.They belong to the category of cultural variety shows.First of all,from the perspective of society,cultural context,policy,and theoretical guidance,the development of cultural variety shows in Chin a,especially Hunan Satellite TV,has been rapid and prominent.The development trajectory of variety shows is affected by the current social and cultural environment.The fact that Hunan Satellite TV's cultural variety shows can become the leader of cultural variety shows in 2018 also conforms to the development trend of the times.Secondly,taking the three typical programs of "Phantacity","The Sound" and "Super-Vocal" as cases,I made a detailed analysis of the cultural value performance characteristics of Hunan Satellite TV cultural variety shows,focusing on the content of the program,the form innovation,the audience needs,and the communication methods,combined with relevant theories for inductive analysis.Hunan Satellite TV's cultural variety shows rely on differentiated content positioning and use niche culture as a breakthrough to create a cultural feast of national concern;with the attitude of pursuing ingenuity and returning to the authentic to polish the form of the program;and start from the needs of the audience to complete the decoding of cultural symbols and the expression of cultural values.Finally,based on the performance of Hunan Satellite TV,I summarized their strengths and weaknesses in the production and of cultural variety shows.Hunan Satellite TV's cultural variety show successfully spread the value of the show on the basis of the audience's willingness to accept it,which has brought certain positive experience to the production and development of this type of variety show.