Research On The Construction Of National Image By News Reports Of "One Belt One Road"

In the international public opinion environment of “West is strong and I am weak,”based on differences in ideology and cultural backgrounds,Western media's demonization and stigmatization of China's speeches are rampant,and the “China threat theory” has been repeatedly mentioned,leading to international There is a phenomenon of "misunderstanding" in society's perception and evaluation of China's national image.As an important part of the country's cultural soft power,the image of the country has a positive role in promoting the improvement of the country's influence.Faced with the "other" shaping of China's national image by the Western media,in recent years,China has also continuously tried to use large-scale international events and international issues as opportunities for communication,and use relevant news reports to "self" construct its national image.The “Belt and Road” initiative,as a Chinese plan for China to actively propose and participate in global public affairs,has become a new way to promote regional economic development and promote global economic growth in the new era.At the same time,Chinese mainstream media also used relevant news reports to shape and present China's national image in the new era,providing communication services and media platform support for countries along the “Belt and Road” to increase mutual trust,reach consensus,seek common development and win-win cooperation.Based on the development of the mobile Internet,the English website of China's mainstream media is an important communication platform for my country to disseminate information and shape the country's image,and undertake the important mission of building the country's image.The English official website of China Daily is the earliest national English website in China,and it is an important window and platform for China to understand the world and the world to understand China.After 25 years of development,it has become a national comprehensive media website and China's most influential English portal website.The English official website of China Daily has played an important role in telling the story of the "Belt and Road" to the outside world and constructing China's national image.The English version of China Daily has reported on major events such as the two "Belt and Road International Summits" and the "Beijing Summit of the Forum on China-Africa Cooperation",using various reporting methods such as "inviting in" and "going out" to demonstrate the construction of the "Belt and Road".The development process and achievements of China have also presented to the international community the image of China in the new era.Based on the development of the mobile Internet,the official website of China's English mainstream media is an important communication platform for my country to disseminate information and shape the country's image,and undertake the important mission of building the country's image.The official website of "China Daily Net" is China's earliest national English website.It is an important window for China to understand the world and the world to understand China.After 25 years of development,it has become a national comprehensive media website and China's most influential website.English portal site.It plays an important role in the process of telling the story of the "Belt and Road" to the outside world and constructing China's national image."China Daily" demonstrated the development of the "Belt and Road" through reports on the two "Belt and Road International Summits" and "China-Africa Cooperation Forum Beijing Summit" and other large-scale international events,as well as the use of "invite in" and "going out" reporting methods.The progress and construction results also show the international community the image of China in the new era.This article mainly focuses on the “Belt and Road” news report in the English version of China Daily.It uses a combination of quantitative analysis and qualitative analysis,and combines news framework theory to analyze the high-level framework topics,medium-level news narratives,and low-level issues of related reports.Analyzed the text strategy of China Daily,and found that in the process of constructing the national image of China Daily,the reporting field is mainly political and economic,but the cultural and technological ecology has begun to be diversified,and the topics are mainly economic and trade cooperation and high-level dynamics,highlighting reports At the same time,the use of representative narrative sequences in genres such as news,reviews,and features has better realized the functions of information transmission,stand expression,and focused narrative in the genre of the “Belt and Road”;at the micro level,news The highfrequency use of proactive verbs in the title,a large number of quotations from high-level authority figures,and the clever use of rhetorical methods such as analogy and comparison have all contributed to the construction and presentation of China's national image in relevant reports.Based on the text analysis of relevant reports on the “Belt and Road”,it is found that the English version of China Daily has different national images in different periods of the “Belt and Road” construction.During the lead-in period of the “Belt and Road”construction,the English version of China Daily has a relatively simple national image,mainly based on political and economic images,and more of the image of China's friendly neighbors and conspiracy to cooperate;During the promotion period of the “Belt and Road” construction,the externally constructed image of the country gradually became diversified,and the image of cultural science and technology began to be prominent,and then presented the image of a major country with the common development of culture,science and technology and political economy;while in the development period of the “Belt and Road” construction,related reports began to enhance the country's image construction in terms of cultural and ecological soft power,presenting a responsible,inclusive of countries along the route,cultural and technological confidence,and a new era of China's national image that emphasizes ecological harmony.However,after the author's research and combing,it is found that there are still shortcomings in the process of constructing and presenting China's national image.It is still out of touch with the self-positioning of China's national image,and there is still a gap with the recognition of the Chinese national image,The related reporting strategy still deserves improvement.Through the analysis of the causes of related deficiencies,the author tries to put forward a series of targeted strategies and suggestions,including establishing the concept of strategic communication,creating a strategic media that fits the development of the country,focusing on the multiple presentation of content and forms,and improving reporting skills and effectiveness.Segment audiences,implement precise communication,and further improve the effectiveness of communication,providing a certain reference and reference for the English version of China Daily and other mainstream media to use news reports to construct China's national image.