Research On China's National Image In Reports Of The Belt And Road Of People's Daily Overseas Edition

The development of modern information technology has made the interaction between countries more frequently,and the national image established in the interaction has become a business card that the country is popular in the world.In October 2013,President Xi Jinping first mentioned The Belt and Road initiative,which created more opportunities for the international spread of China's national image.The People's Daily Overseas Edition is an important channel for vocalization in the mainstream media.Its characteristics,skills and laws in constructing the national image are worth exploring.The People's Daily Overseas Edition report on the national image of The Belt and Road report shows the following characteristics: In terms of content,its subject matter is mainly based on Chinese social relations.The subject matter of the report focuses on political subjects,and the main body of the report is government-based,taking into account the enterprises and the public.In terms of report form,the report layout has the characteristics of the combination of concentration and decentralization,the source of the news is mainly based on this reporter,and the report has a long-term report on the preference of the page,and there are certain skills in the news map.Drawing on the three functions of Norman Fairclough,namely the identity function,the relationship function and the concept function,we can divide the content of the national image in the People's Daily Overseas Edition report into three dimensions to analysis,these are,Chinese,Chinese social relations,and Chinese national values and beliefs.People's Daily Overseas Edition has built a Chinese image of hard work,selfless dedication,homeland sentiment,and traditional culture.In termsof China's social relations,it shows friendly and cooperative state relations,harmonious and progressive class relations,and positive interaction between government and enterprise relations;In terms of national concept and value belief,it highlights the traditional Chinese values such as harmony is the most precious one,great harmony under heaven and righteousness comes first.All the way around the People's Daily overseas edition propagation technique of construction of China's image and strategy in the report's implications: its emphasis on the application of art of narrative discourse,such as the use of direct speech highlighted the character image,pay attention to the combination of grand narrative and the details of news narrative,multi-purpose story telling method desalination propaganda means,hard news to a soft landing.It also attaches importance to the exploration of the world value of Chinese traditional culture,such as the promotion of traditional Chinese values,and the use of metaphor function of Chinese cultural symbols to subtly influence the audience.