The Image Of Xinjiang In "the Belt And Road" News Report

Mass media is an important window for people to understand the world.It affects people's perception of the world to a certain extent.Similarly,the regional media images presented by news reports will make people's impressions of the region change accordingly.The media image of developing soft power as a region is an important aspect of regional development.Good regional media images play an important role in attracting talents,investment,and tourism development.Xinjiang has superior geopolitical advantages and policy advantages in the construction of the “The Belt and Road”.As the “The Belt and Road” core area,Xinjiang's construction and development usher in new opportunities and become a window for China's opening to the west under the “The Belt and Road” initiative.The state has also given a lot of policy support to the development of Xinjiang.During the implementation of the “The Belt and Road” initiative,the advantages of Xinjiang's development and construction were highlighted,and more elements of modern development were displayed in the media's reports.The construction of Xinjiang under the“The Belt and Road” is also a break from the rigid stereotypes of Xinjiang.Impression,an important opportunity for shaping the media image of Xinjiang.This article selects the reporting content of the “The Belt and Road” news coverage in“People's Daily” and uses the proposal of the “The Belt and Road” initiative in October 2013 as the starting point to select the “The Belt and Road” construction issues related to Xinjiang from 2013 to 2017.For analysis,a total of 289 report samples were obtained,and content characteristics of the samples were analyzed using content analysis methods.Analysis and statistics were conducted from the time and number of reports,distribution of reports,layouts,genres,source of report space,news titles,and keywords.,Get related data,and interpret it.The study finds that the “The Belt and Road” issue of the “People's Daily” shows Xinjiang's image of the Xinjiang government that fully cooperates with the national “The Belt and Road” initiative,reforms and innovations,and seizes opportunities;the construction of the core area has a great economic image;multi-dimensional and inclusive.Symbiotic cultural image.In general,the image displayed is also more comprehensive,but the medical treatment and travel of Xinjiang.The presentation of travel and social life is not high.The last part of the article analyzes the problems presented in the image of Xinjiangshaped by reports on borders in the "The Belt and Road" report of the People's Daily,and puts forward corresponding suggestions on relevant issues.