Research On The Communication Effect Of Toutiao News Client From The Perpective Of Usage And Gratifications

With the development of mobile Internet and the popularization of smart phones,mobile news clients have gradually become the primary channel for people to obtain news information.Today's headline news client has its own advantages and quickly occupied a place in the news client market in just a few years.Today's headlines have great advantages in personalized reading recommendation,interface layout and search engine with the help of accurate positioning and advanced algorithm technology.They better meet the needs of users to obtain rich information,entertainment and personalized experience,and have a good communication effect on the level of cognition,feeling and behavior.However,according to user feedback,we find that there are still some factors restricting the effect of today's headlines.One is that the credibility of today's headlines needs to be improved.The other is that the content operation tends to be over commercialized.The third is that today's headlines rely on algorithms.Based on the above analysis,this paper attempts to put forward some countermeasures to improve the effectiveness of today's headline reports,including enhancing the credibility of today's headline reports,such as optimizing the content ecological environment,strengthening the supervision and management of the comment area,grasping the guidance of public opinion,improving the media literacy of practitioners,and improving the communication ability,such as improving the content review standard,enhancing the gatekeeper,properly advertising,and actively expanding the profitability Mode:constantly optimize the algorithm mechanism,including increasing manual control authority,strengthening content review,upgrading algorithm and avoiding information cocoon room.