The Study Of "CCTV News" Client Development Strategy

In the mobile Internet market competition, news client gradually became a battleground between the various media. To expand news coverage and influence, develop new distribution channels, news client construction wave is sweeping the traditional media. CCTV launched a mobile news and continued to deepen client construction is one of the all-important measure of new media development under the context of the mobile Internet. Clients insist on doing the "visible" news this building concept, from the video phone to report the aid Sohu news client platform line "CCTV News" subscription number and then launch the client’s independence, has been exploring a road for their own development.This paper on the CCTV news client development strategy research, from the media environment and policy environment to analyze its era inevitability, summarize their rules and inadequate. I use text analysis methods to analyze the contents of the text "CCTV News" client summarize its content features, and explore its operation mechanism and profit model; On the other hand, I use a comparative analysis, by analyzing "Xinhua News Agency issued" client, Sohu news client and the path of development and the characteristics of BBC news client experience, both of which can learn to find the place, and combined with "CCTV News" customer situation analysis of the CCTV news end client development drawbacks, and to make reasonable suggestions for its future development.In this paper, data and facts do support, hoping to provide a reference on the ideas and methods for mobile communication platform construction and development of traditional media.