| Every news carrier innovation, will inevitably bring about a cataclysmic news media, and therefore the history of journalism and communication is the evolutionary history of news carrier. With Internet technology, especially the rapid development of mobile Internet technology, new media has gradually occupied the main position News. From the news portal reported to the phone and then micro-channel, microblogging and the emergence of mobile news client news spread of vector has been changing. Mobile News client spread has now become the best and the most versatile carrier news, it relies on the Internet and mobile phones, become the audience for news and news commentary first published internet.The digital revolution brings Internet technology innovation, the information explosion, the media universal profusion, many media have captured fun, fun, Bo eye of the news topics. However, with the continuous improvement of people's living standards, people are increasingly eager to participate in politics, and therefore the desire to obtain government information more intense. As more and more new media was born and developed, how political news in such a wave, a change in the past the board, in a uniform manner to improve the two-way interaction with the user, and increase user engagement on political news are Reflection is a very worthy topic.In this background the author from the perspective of two interactive communication of emotion to study news client news interactive features, news surging property itself is media phone, the same time it is also a main political news mobile news client, this article respectively, from the media(news client), information(political news), feedback(interactive system) in three dimensions for research and analysis.During the course of the surging political news news client interactive communication analyzed. This paper used a total of six chapters, the first chapter discusses the research background and significance of this topic, combed through the literature review of academic research status at this stage to interact with the spread of news and current affairs, summed up the lack of previous studies and innovation of this article did.Carding second chapter summarizes the system and the concept of research and development in four main body of the mobile client, the client surging news, political news, interactive communication carried out four research subject clearly define the concept and development of combing through comparative analysis, the new media and traditional media interactive communication way similarities and differences.The third chapter, by PEST analysis model, from a macro perspective of the new media environment under current political news propagation environment. Chapter IV on the basis of Chapter III of the macro-context research, through SWOT model demonstrates the importance of interactive communication surging News and news mobile client.The fifth chapter, the author of the surging news client to layout design features, content, features and interact with the system to start its three angles to analyze the characteristics of interactive communication, interactive systems section, respectively, from the author of several major elements of interactive communication to focus on analysis.Chapter VI, the text based on the previous research to tease out the surging News Client Issues in interactive communication, such as a small number of users, interactive groups is limited, quiz result is not significant, UGC content news source difficult to translate into other issues, the above problems It also puts forward the corresponding targeted improvement strategies, as well as future surging news client in terms of interactive communication can focus on creating aspects.This paper selects the research process a large number of news reports examples of qualitative and quantitative analysis aimed to provide a more objective evidence of proof of the conclusion of this article. |
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