Research On The Content Of News In Toutiao Client

Under the background of the rapid development of mobile Internet technology,the speed and number of news dissemination have both increased exponentially,and the distribution channels have also been broadened.The main way for audiences to accept news and information was gradually changed from paper media to the Internet.The mobile news client became the first media choice for the audience.Many traditional media,Internet companies,and portal sites have taken the initiative to enter the APP market.Toutiao client(hereinafter referred to as the Toutiao)has emerged.With the advantages of comprehensive content and personalized recommendations,it quickly takes a place in mobile APP.This article uses sample survey,case analysis,literature analysis and other methods to conduct in-depth research on Toutiao news content,analyze the characteristics of the Toutiao news today,content and reasons,and put forward targeted improvement suggestions.The first part outlines the rise and development status of the mobile news client,surveys the overview of the Toutiao,and briefly describes its content operation mode.In the second part,a multi-stage,multi-step sampling method was used to obtain content analysis samples.First of all,a stratified sampling method was adopted.From December 31,2017 to February 10,2018,the data monitoring time period was one hour per day.Recorded the“New Times,Finance,International,Military,Hotspots,and Technology”news reports from the six most powerful news channels.The 3,003 news articles obtained by this method were taken as a sampling frame,and 503 news articles were sampled using the sampling method of ideas.The total amount,through the content analysis code table statistics valid data.On the basis of quantitative research,the third part analyzes the characteristics of Toutiao news content,including hot topics and diversified language styles,as well as multi-channelvocalization,personalized recommendations,and strong interactivity characteristics.The fourth part mainly analyzes the deficiencies in Toutiao news in terms of topics,editors,pictures,etc.,such as: vulgar topics,similar news content,title party,language,disease,improper mapping,and the subjective and objective reasons for these problems.The fifth part is in-depth proposes five suggestions for the headline news content of the mobile Internet era,including: improving the media literacy of employees,improving the content review threshold,strengthening the fight against low-quality content accounts,and launching support high quality content new policies.This article takes both qualitative and quantitative analysis into consideration,and studies the headline content of Toutiao,reflecting on the development advantages and difficulties of Toutiao,and making corresponding recommendations,hoping to benefit its future development.