Research On The Use And Satisfaction Of News Client Webcast

The rise of a phenomenon in 2016 the Internet industry have to mention is the variety of broadcast platform,Tencent,NetEase,Sohu,micro-blog Internet giant,unfamiliar street and other social platforms,Taobao,Jingdong and other electricity providers,the Xinhua news agency,CCTV APP media,and individuals are playing live webcast,various forms of the resulting form.This study will focus on the news client network broadcast and news broadcast by NetEase as an example,to explore the user NetEase news broadcast motivation to understand how users use the NetEase broadcast news,broadcast on the NetEase news investigation of users hold what attitude,on the basis of establishing NetEase news broadcast audience using the technology acceptance model,to further explore the relationship between between motivation,attitude and behavior,so as to live news NetEase puts forward suggestions with reference value and the accumulation of useful research data.The study found that mood conversion motivation,cognitive motivation,interpersonal motivation and emotion motivation have significant positive impact on the use of the emotion attitude,motivation and cognitive motivation most strongly affects the viscosity;news client client network broadcast users;the primary factor in determining whether the user opens the news client to watch a live news client network is the network condition;live user initiative good performance;factor of news client network broadcast the content and content to attract users is the advantage;NetEase news broadcast shortcomings had a significant negative impact on the NetEase news broadcast using attitude,news client network broadcast advertising should reduce and improve the accuracy of the information push.