| The rapid development of Internet technology and mobile terminal technology has changed the original mode of information transmission.In the field of news communication,the form of "news client + mobile live broadcast" has become the most important mode of news communication at present.Xinhua News Agency,as a mainstream media,launched "live news" on the client platform on January 1,2016.By the end of 2017,the total page views of "live news" reached 1.3 billion,which has become a phenomenal product leading mainstream media to carry the transformation of traditional media.What are the characteristics of mobile news broadcast? How to better construct the scene of mobile news broadcast? How can mobile news live broadcast use technology to promote its better development? Based on the above problems,this paper chooses the "live news" of Xinhua Mobile APP as the research object,and uses participatory observation,text analysis,case analysis and other methods to conduct in-depth research.Through mobile news broadcast and the scene theory and other related concepts,the author combines theory and the research object,from the space and environment,users real-time status,living inertia and social atmosphere build four scene elements of analysis of mobile news broadcast,analysis the content of the scene for mobile news broadcast production,content rendering effects;At the same time,social elements are integrated into it,and the specific application of social elements in mobile news live broadcast is analyzed according to user feedback.Finally,the thinking of mobile news client news live broadcast is carried out.The research shows that the "live news" of Xinhua News Agency creates a "sense of presence" by innovating the way of news expression in the live broadcast.By capturing the real-time status and needs of users,it can enhance the "sense of experience" of users.In terms of user interaction,Xinhua APP sets up places for users to use and interact on the home page and live broadcast homepage by referring to user inertia data.The interactive methods are diversified and the themes are prominent,so as to enhance users' experience of watching live broadcast and improve users' participation.With the help of technology,"Live News" of Xinhua App produces "live" news online,which increases user stickiness and gives users a strong sense of belonging.Finally,the author sorts out the four elements of the scene construction of "live news" on the current Xinhua News Agency client,and puts forward relevant enlightenment and thinking from the four aspects of technology,emotion,social interaction and scene,in the hope of providing reference for other news media clients to carry out news live broadcast. |
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