| As representatives of aggregator news clients,Toutiao News continue to expand the field of content presentation.In the face of The Toutiao News competition,other types of news clients have started to learn personalized recommendation and apply it.Some news sites even cancel content production teams,eager to transform into a full-fledged news aggregation platform,but run into trouble in their operations.What impact has the development of Toutiao News had on our news clients? What are the competitive elements of news clients in China? What are the competing strategies for future development?This research will be integrated use of professional theory of communication,journalism,economics,using case analysis,questionnaire,depth interview method,comparative method research methods,through the study of news client representative type,the competition between different news client comparison,analyzed the Toutiao News content framework and operation mode.Explores our country news client competitive elements: content generation,penetration,user interface design and brand management,and finally put forward our country news client four aspects competition strategy: differentiation,cost leadership,cost focus strategy,content copyright.The introduction part expounds the background of this study,the significance of topic selection,and analysis of summarized the research status at home and abroad,introduces the use of research methods and research idea in our study.The first chapter introduced the news client development situation in China.From the three periods of news client development in China,the present research focuses on the current situation of Chinese news customers.According to the different ways of content generation,the news client can be divided into aggregation news client and traditional news client.Finally,the paper analyzes the news on the client side development situation in China,Audience status changes from "container" to "bubble";Under the innovation and diffusion mechanism,the development of news clients tends to the Internet panic;The interactive link emphasizes the "weak relationship" connection.The second chapter discussed the Toutiao News content analysis and operation mode,Toutiao News content present form diversification,content audit rules BianJieHua,content,social interaction behavior.The operation mode of Toutiao is mainly: machine repetitionlearning,algorithm recommendation technology mode,hot spot and personalized recommendation content distribution mode;AAC+ interactive platform mode.Through the questionnaire and depth interview method,the third chapter demonstrates the news three aspects of the client for the audience market main factors: perceived usefulness,perceived ease of use,the user generated content level penetration level,the external aspects of interface design and brand management.According to the analysis of the competition between news client factors,the Toutiao News and other types of news public clients,micro letter number were analyzed in the end.The fourth chapter discusses the competitive strategy of Chinese news clients.To combine the practice of foreign experience and external competitors,proposed should be differentiated competition strategies to strengthen their own media brand positioning,do not blindly follow change lost part of brand the most core competitiveness.Cost leadership strategy,we media investment.The cost focus strategy emphasizes the development of vertical market and scene market.The Conclusion part summarizes the conclusion and deficiency of this study.And prospect the future development of our country news client. |
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