Research On Content Production Mode Of Mobile Network Radio From The Perspective Of Communication Ecology

Mobile network radio is a combination of mass media and new media technology.It lowers the threshold of traditional radio stations,breaks through the unidirectionality of information production and dissemination of traditional radio stations,and forms a content production mode suitable for the mobile Internet era.It revitalizes radio stations with sound as the core.How to analyze and reveal the characteristics and essence of mobile network radio content production mode from macro,meso and micro perspectives has become a topic worth studying.Based on the theory of communication ecology,this paper takes the content production mode of mobile network radio station as the research object,combines the case analysis method and comparative analysis method,and adopts the general-sub-general framework to construct the writing logic.Therefore,the first chapter analyzes the development and changes of mobile Internet from the perspective of communication ecology.The second chapter summarizes the connotation and ele ments of content production in the era of mobile Internet.It is found that with the development of mobile Internet,the connotation and elements of content production have changed.For content producers,mobile network radio breaks through the limitation of traditional radio content production to professional organizations or institutions.Users can also become content producers in the mobile Internet era and gradually become dominant.At the same time,with the development of mobile Internet,content production resources also include video,text,audio books and super radio dramas.The promotion mechanism of content production has also shifted from producers in organizations or institutions to platform users.After grasping the basic ele ments of the content production mode of mobile network radio stations as a whole,the third chapter finds out through case analysis and comparative analysis of the content production modes of Himalayan FM,Qingting FM and Lizhi three head mobile network radio stations: Himalayan FM is dominated by copyright+professional user production content,and is the leader in the field of knowledge payment;Q ingting FM is dominated by professional production content and focuses on exclusive head IP+ scene differentiated operation.Lizhi,on the other hand,is dominated by user-generated content and continues to make efforts in the field of live voice broadcasting to develop community economy.The fourth chapter summarizes the characteristics and existing problems of the content production modes of three head mobile network radio from the perspective of communication ecology.It is found that content production mode is influenced and restricted by content niche,user niche and marketing niche.The exploitation of niche resources will result in niche overlap,that is,competition among industries.However,overexploitation will breed problems in the development of the industry,such as copyright disputes,homogenization of content,unbalanced profit patterns,and users' dissemination of vulgar audio information.Therefore,in order to build a good and healthy industry ecology,the fifth chapter relies on the law of media niche,and on the ba sis of grasping the current situation of mobile network radio content niche,makes a research and judgment on the development direction of future mobile network radio content production from niche integration,subdivision and innovation.It is found that mobile network radio is developing towards the trend of pan-entertainment,and the market prospect of mobile network radio for mother and child care,smart home and car radio is broad.