| Between ten years appeared video networks,able and “television” media giant media have equal shares in the image,and video network audiences are continuing to accumulate,there are “dominate the world” trend.All along,the videosite is to provide a platform for content and based on the world,but with the various video sites have begun to actively put into production in 2014 made the program, the transformation video site also kicked off.“The wise change over time, with the matter who know the system.The video website content generation mode as the breakthrough point, analysis of the video websites in China from there to the overall development of the current process and inductive summary of the change of production mode of video website content.Based on this, the new phenomenon of video site is selected, and the research focus of the professional video website Youku is selected, and the type and mode of the content production mode of the video website is analyzed,And through the research of the representative programs of different kinds of content production mode, the successful experience of the program is analyzed.Summarize the experience and rule of the content production mode of the video website, and provide the theoretical basis for the video website further development.The research conclusion shows that the main content of the video site in China is multi content production mode,including the UGC mode, the HULU mode and the new homemade content production mode,In view of the problem of copyright protection and the high cost of the HULU model in the problem of UGC mode,In this paper, the video website will be the focus of the future development of video sites in the coexistence of many modes.This paper analyzes the present different homemade types and characteristics of the content of the production model, and made the content of the production model optimization analysis, for China’s video website content production model selection and future development to provide reference. |
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