Study On Government Communication Content Production Model Based On The Perspective Of Communication Ability

The shadow of the world today, government communication activities everywhere. Communication as an important driving force, driving the government’s development. And in the back, is a symbol of a country’s ability to communicate cultural soft power. The party’s 18 proposed to build and develop modern communication system to improve communication capacities, the first time the ability to increase the spread of the Party and the government referred to an unprecedented height. Government ability to communicate by such attention, because it is shaping the country’s image, but also reflects the strength of the country, and to the deep analysis, we found that the production of the content is actually important way to improve communication competence.Firstly, the purpose of the research, literature review, research object, research methods were listed by the first chapter, and then in the second chapter, the government connotation dissemination of content production model system, the constituent elements of a basic relationship, Historical Change rendering, the third chapter is from the "government communication content production model", aiming at globalization facing contemporary China, all kinds of changes and challenges of social media and social transition, their specific performance presented and made more systematic analysis, and points out the problems encountered; the fourth chapter is mainly aimed at the problems, the optimal path proposed.