Research On Content Production And Dissemination Mode Of Mobile Short Video Application

The development of mobile Internet has not only changed the information production mode and news dissemination system but also gained the diversity of information acceptance and information dissemination for audience.As a new media form based on mobile Internet,mobile short video application adapts to people's fragmented reading habits.The popularity of new media technology and the decentralization of media discourse activated individual users.mobile short video applications function as an open service platform,individuals actively participate in the chain of content production and dissemination.The addition of users also activates the industry chain of mobile short video applications.With the perspective from users,this paper take mobile short video applications as the research object,studied its content production and dissemination model.Based on the current development of mobile short video industry,this paper firstly summarized the related Domestic and foreign literatures and analyzed the concept,characteristics,classification,the reason of its development,the present situation of mobile short video applications.Secondly,the content production mode and propagation mode of mobile short video applications are analyzed.The development of the Internet has overturned the traditional media content production mode,mobile short video applications show new features in content production,users and media platforms have changed from the relationship reporter and audience into a symbiotic relationship of mutual cooperation.This article deeply interprets content production of mobile short video applications from content producers,content production models,user content production types,and production demand motivations.This paper mainly discusses the dissemination of mode of mobile short video application,analyzes the content distribution mode and dissemination process mode,and constructs the dissemination system mode of mobile short video application.The spread channel of mobile short video applications combines a variety of communication processes,such as interpersonal communication,mass communication,Circular group propagation.Users use the social relationship chain to distribute short video content.This spontaneous sharing accelerates the spread of content.In the era of national revelry,a large number of users actively participate in the production and dissemination of mobile short video content,new vitality has been injected into the mobile short video application market.But it also brings many problems.Operators of mobile short video application should take "user thinking" as the core thinking of operation from the user's point of view in the production and dissemination of content,enhance the creativity and dissemination of users,it is believed that the mobile short video application market will have a bright future.