Research On Radio And TV Program Production Mode Based On Artificial Intelligence Application

In recent years,the development of artificial intelligence(AI)has become increasingly mature,and has gradually become a new outlet for the development of the industry.Automobile,medical,financial and other industries are actively exploring new development models of "artificial intelligence+".The media industry is also actively introducing artificial intelligence technology to promote the upgrading and transformation of the industry.In particular,the broadcast media as a subsystem of the media industry is exploring the development model of "artificial intelligence+media"from the aspects of content production,media operations,and media terminals.The introduction of artificial intelligence technology has also changed the current status of traditional radio and television program production.The main body of program production has gradually changed from human-based in the past to human-machine collaboration.The program production efficiency has been greatly improved,Program distribution has more individuality,and the program utility has been greatly enhanced.In short,the introduction of AI technology can not only bring a more convenient and enjoyable viewing experience to the audience,but also bring new development vitality to the broadcast media and promote its intelligent transformation.In order to better explain the impact of artificial intelligence on the transformation of broadcasting and TV program production mode,this article will mainly discuss from four parts.First of all,starting with the broadcasting program production mode and dilemma,introduce the broadcasting program production mode in the traditional media era and the broadcasting program production mode after the emergence of Internet technology,and pointed out that although the emergence of the Internet has partially compensated for the shortcomings of traditional radio and television program production,there are still problems in the program production cycle,program editing,and program content review;The second part is to put forward the practical basis for applying artificial intelligence technology in the production of radio and television programs.Including factors such as policy,capital,market,technology,it shows that the introduction of artificial intelligence technology into radio and television program production is not a fantasy,but an inevitable result of adapting to the development of the times;The third part is a detailed elaboration of the production model of radio and television programs based on artificial intelligence applications,and analyze the intelligent production of iQiyi's "Good Voice of China"as a case;The last part is a reflection on the production model of artificial intelligence broadcast programs,Point out the potential problems of the model and put forward suggestions for future development from the three perspectives of platform,media and users.