Content Production Of Mobile Radio APP Based On User Experience

Since the popularity of smart mobile phone in the market in 2010 Chinese,mobile Internet makes progress by the attitude like the riding wind and waves.With the mobile phone,tablet computer and wearable devices evolving mobile APPs they bring gradually influence Chinese users in all aspects of daily life,but also show a new different media content production pattern.Compared with the traditional media,new media communicated around the restrictions of time and space of electronic media.Their contents are richer and more personalized,and their interactive means more diverse and more efficient.The most fundamental change is that the relationship between the information disseminator and the receiver,which has become into the relationship between various platform operators and users in the Internet environment.And the modes of content production make a leap from quantitative to qualitative.Due to the country's first mobile radio APP,Qingting FM,the field of Chinese mobile radio released and opened.From 2011 to the present,the field of mobile radio has never been a lack of attention from the users and the market.The mobile radio APP is not only a kind of mobile Internet products,but also a typical representative of the new media.It originated from the traditional broadcast and inherits many advantages from traditional broadcast.But because of the important role of the user in communication,user experiences' important role in Internet communication,it has a nature difference between the traditional broadcast content production mode,and it is a huge,subversion breakthrough of traditional broadcasting.Although most domestic users are not familiar with the mobile radio APP,there are few mobile application users or communication scholars pay attention to the user experience of mobile radio APP.The author entered the Qingting Information Technology Company in Shanghai to practice since March 2016.And in the practice process,I found all aspects of the mobile station APP production reflects the Internet thinking,and the traditional broadcast content production differ greatly.As for the the concept of "user experience",the industry workers often mentioned it,but all of our understanding and concern still stopped in the level of interaction design in product industry and academia for related research in mass communication application user experience is very limited.In view of the above reasons,this paper attempts to study the content production of mobile radio APP from the perspective of user experience.First of all,I sorted out 3 development stages of radio stations,led to the the changed relationship because of the changing morphological characters.And I think we can card the uniqueness of the internet media production from the user needs and experience.Secondly,I took Qingting FM as an example,and analysed the user experience of mobile radio APP on mobile using the method of questionnaire investigation and interviews.Then I inspected how mobile radio APP design and develop its function,corresponding elements of user experience in strategic layer,layer,structure layer,scope framework layer and presentation layer.Further more,I wrote about mobile radio APP how to enhance the user experience of content production as a criterion from the macro and the micro level by researching on mobile radio APP production characteristics of the using frequency,habits and scene.Generally speaking,with the radio and the signal of traditional radio stations,radio network based on Internet based on information flow of mobile stations is compared.Information flowing on mobile radio APP reflects the decentralization.Information presentation format reflects the movement and fragmentation characteristics.The production mechanism of mobile radio APP system broke through the siege of ancient traditional radio,aroused more and more radio enthusiasts served as anchor,opened a broadcast,harvest fans,even to the dream of obtaining economic.It helps more ordinary listeners to become active participants in content production.This kind of production mode is decentralized and none-nodal and reflects the innovation of mobile radio APP content production in the Internet era.