The Research On The Production Of Vertical Screen Short Video News

Vertical screen,that is,the screen form is a rectangle of height,and the width height ratio is generally 3:4 or 9:16.Vertical screen short video news is a kind of short video news which is shot,played and watched in the vertical screen format.It is produced by users in the background of holding the mobile terminal vertically to receive information.It is a new form of network audio-visual suitable for mobile devices to watch.In recent years,mainstream media at home and abroad,such as the Washington Post,NBC,CNN,CCTV,people's daily,Beijing News and so on,have released vertical news on the mobile short video platform,and the vertical screen has become a new kind of video news.Vertical screen is the product of mobile terminal and mobile scene communication,and has a high degree of agreement with users' demand for news information.The research on the production of vertical short video news not only provides a new perspective for the production and communication theory of short video news in the mobile Internet environment,but also provides guidance and reference for the production of mobile video news in the media.This paper discusses the characteristics of the vertical screen short video news and analyzes the changes brought by the vertical screen form to the production of short video news.The research first discusses the internal production logic changes of vertical screen short video news from the aspects of mobile communication,relationship communication and visual psychology.On this basis,it discusses the changes of lens language and narrative mode,and analyzes the challenges and problems faced by the production of vertical screen short video news.Finally,it forecasts the future development trend of vertical screen short video news.This paper holds that the vertical screen short video news has the characteristics of short content form,compact narrative rhythm,direct news to the theme,extreme visual focus emotion,low production and listening cost,adaptation to mobile viewing demand,strong social attribute and background music as important elements.Its production is from the conception,planning,shooting and other links of the original short video news to the later production process Both of them should follow the principle of vertical screen thinking composition,choose the middle and short scenes and small scenes,and put the subtitles in the blank of the screen reasonably.In the way of news narration,we should pay attention to thevertical screen thinking narration,excavate the narrative connotation of personalized communication,and carry out the short and smooth narration of light scenes.At present,the rapid development of vertical screen short video news also faces some challenges: on the content level,it is mainly due to the small news capacity and the lack of high-quality content;the narrative logic system of the whole news needs to be reshaped,and the subject matter of news topics is limited,which is not suitable for grand narrative;on the technical level,it is mainly due to the limitations of the mobile broadcast platform,and the imperfection of vertical screen short video news production equipment and technology As well as the stability of mobile phone holding and the clarity of radio.For the future development trend of vertical screen short video news,this paper holds that the relationship between vertical screen short video news and horizontal screen news is not either or,but complementary.For vertical screen,there are more possibilities in the future.It will be widely used in news briefing and split screen mode,in vertical screen news story,in sports news field.Short video news on vertical screen will develop to multiple terminals.Depending on the accelerated development of 5g era and the combination of AR technology and panoramic news,the appearance of flexible folding screen in the future may blur the relationship between horizontal and vertical screens Boundaries.