| In the Internet age,the audiences of current affairs news are gradually broken down and diverted by new media,and the spread rate is greatly reduced.In order to change this status quo,traditional mainstream media actively innovate news production and dissemination methods,and develop integrated news products.Among many integrated news products,short videos have become an important form of mobile communication.Major mainstream media have launched a series of short video programs,and edited current affairs news reports into short videos and put them on a large number of new media platforms.The current affairs news short videos have become mainstream media's active exploration of fighting for the right to speak and guiding public opinion.This article takes short video media products as an example,and uses content analysis and questionnaire survey methods to analyze and discuss short video media products in detail from the three aspects of TV current news production methods,communication methods,and communication effects.The innovative strategies of TV current affairs news in the production and dissemination process,and finally the analysis of its dissemination effect enhancement strategy,to provide reference for other traditional media.In the context of fusion media,traditional mainstream media and new media are combined,and the multi-party linkage of anchors,platforms and media is used to achieve an optimized combination of resources and continue to innovate.Current affairs news should enrich news content,make use of its own advantages,innovate reporting forms,broaden news reporting channels,pay attention to communication and interaction with audiences,etc.,quickly occupy the commanding heights of public opinion in the shortest time,attract a broad audience,lead people's thinking,and enhance news competition Power and influence. |
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