| The rapid development of technology provides people's life with infinite possibil ity and the beautiful scenes that were once imagined are slowly being realized.As a result,the dissemination of information has also been revitalized by technological in novation.With the rise of the mobile Internet and the optimization and upgrading of mobile intelligent terminals,the media form is also changing.As a new media for m including text,picture,sound and other elements,short video clips had become a new favorite in the media market.And also,it became popular in the mobile Inter net in a short period of time.The innovation of media form had gradually changed the media usage habits of users.This change also had a profound effect on the new s industry.The impact of short video clips had squeezed the living space of traditio nal news media and caused the loss of user groups.In order to break through the d evelopment dilemma,the traditional news media began to think about the media fusi on with short video clips and use this new approach for news reporting.Compared with the traditional news reports,the use of short video clips for news reporting is essentially a new transformation,which is reflected in all aspects of news production and dissemination.Only face up to the trend of revolution and realize self-reform c an traditional news media can achieve their own rapid transformation and upgrade o n the fast train of short video clips.As a result,it will occupy a place in the fierce competition in the news industry.This research uses literature research method,case analysis method content anal ysis method with the theoretical knowledge of Journalism and Communication and e nters from the Research Angle of mobile short videos.The background of the rise o f short video clips are explained by argumentation and practical analysis.In the mea nwhile,this paper also summarizes the characteristics of short video clips with specif ic cases and concludes the current development of them.This research focuses on the revolution of news production and dissemination mechanism brought by short vide o clips,and analyzes this change from two angles of news production and dissemina tion mechanism.In the end,this paper examines and reflects on the problems arisin g from the reform and puts forward the optimization strategy,which provides the th eoretical basis and reform ideas for the integration and development of the traditiona l news media.This study is divided into four parts.In the first part,the method of literature r esearch and case analysis are used.This paper expounds the background for the rise of short video clips from four aspects: technology driven,business driven,mass de mand and social environment.This paper summarizes three characteristics of mobile short video,and concludes the current situation of short video clips with specific cas es.In the second part,this study combines case analysis and content analysis to ana lyze the changes brought about by short video clips to news production process,ne ws production subject,news production mode and news production content from a microscopic point of view.In the third part,combined with literature research and c ase analysis,the paper analyzes the changes brought by short video clips to news re lease mechanism,distribution mechanism and interaction mechanism from a macrosc opic perspective.In the fourth part,this study examines and reflects on the problems arising from the transformation.And this paper also sums up the problems of news information redundancy,false news and vulgar news flooding the network and the decreasing influence of professional news organizations caused by the integration of mobile short video with the news industry.In order to solve these problems,this stu dy puts forward three optimization strategies: accelerating the specialized upgrading o f news production to PUGC;perfecting the content review mechanism and improvin g the ability of news gatekeepers;the specialized news organizations should promote the development of the media and enhance the users' stickiness.By studying the re volution of news production and dissemination mechanism by short video clips,it is helpful for traditional news media to turn shock into motive force,grasp the opport unity of development and realize fusion development with short video clips. |
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