Research On Immersive Experience Of Vertical Screen Short Video In China

In the era of mobile Internet,short videos are quickly popular around the world with their fragmentation,low threshold and social attributes.With its natural advantages of immersive communication,vertical screen short video greatly caters to users' consumption habits.This paper focuses on the immersive dissemination of vertical short videos.The first chapter of this article is discussing the research background,research significance and research status at home and abroad.The second chapter is to explain the definition and characteristics of the portrait short video.Chapter III This article divides the portrait screen short video into the following five categories: portrait screen information category,vertical screen micro network drama micro film category,vertical screen creative category and vertical screen live video category.In view of these five categories of vertical short videos,in addition to deeply analyzes the differences of these types of vertical short videos,but also deeply analyzes the difference between horizontal video and vertical video under each category of video,and then further discusses the immersive transmission of vertical short video.Chapter IV analyzes the immersive communication characteristics of vertical screen short video.Chapter V This article mainly discusses the immersive influence of vertical screen short video.Chapter 6,based on the practical operation level,points out the bottleneck problem of the development of vertical short video,in order to provide improvement suggestions for the better development of vertical short video.Vertical screen short video is currently in the stage of vigorous development,it is the product of citizens' self-consciousness awakening,seeking a higher spiritual pursuit.In the communication,as a media plays an important role in promoting,portrait short video is bound to be the general trend of future development.