| With the popularization of mobile terminals and the rapid development of Internet technology,people's access to news information has gradually shifted from traditional television and paper media to mobile media platform.In recent years,the development of mobile short video news service has become an inevitable choice for major media to seize the news market.Both traditional and new media have incorporated it into the media matrix for future development.It can be said that mobile short video news has become a major form of information bearing and has been integrated into the basic framework of news ecology.As Professor Li Liangrong said,"Short video will be the main way of news release in the future".The dissemination content of mobile short video news media on microblog platform will be studied in this paper.which will be used as a breakthrough point to analyze the thematic features,presentation forms and narrative characteristics of the current mobile short video news content in detail.Combining with the relevant practice cases of the domestic and Foreign Journalism industry,this paper will focus on the mobile short video news content.The production mode,production form and distribution channel of video news content are three levels to investigate the production mechanism of this new media form.Finally,according to the research results of this paper,combined with the relevant theories of Journalism and communication,the existing problems in content production and dissemination of mobile short video news are put forward.And try to make feasible suggestions for the development path of the current mobile short video news. |
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