Font Size: a A A

Research On Content Production And Distribution Strategy Of Beijing News "We Video"

Posted on:2020-08-25Degree:MasterType:Thesis
Country:ChinaCandidate:D QiaoFull Text:PDF
GTID:2428330596484913Subject:Journalism and Communication
Abstract/Summary:PDF Full Text Request
For innovation with the development of the Internet,probably,in the mobile Internet and video content under the action of two trends of Internet news development model from text type development to a short video,short news video development to professional short video news.Short video news is increasingly becoming the basic direction of content layout of major news organizations and the "new favorite" carrying news information.Traditional media have started to produce short video news and seek their own development.Under the guise of one year,many short video news sections of "We Video" have been formed and made a good start.At present,in addition to the news news,"We Video" has already opened "materials" and "Chen Di said" More than a dozen columns,such as the situation,"emergency call","back" and "face",cover the dimensions of social hotspot information,pan-information short video,just need hard news and deep products,and gradually form MCN matrix with different positioning and different audiences..As the leader in the domestic short video news field,the Beijing News “We Video”seizes the opportunity,and from internal management,content production to distribution channels,with professional news production capacity,open and integrated Internet thinking,combined with refined The operation mode and the matrix product structure have been recognized by the market,and at the same time,they have built their own influence and credibility,and they have ranked first in the news video market.Now,we have Knews,We video and other video news production institutions.Based on the department of the Beijing news reported its video "We video" for the typical case analysis,according to The Beijing news "We video" long-term observation and on-the-spot investigation,the existing content homogeneity serious,copyright problems such as comprehensive induction and maintenance,and how to make good short video news of traditional media products put forward some countermeasures.
Keywords/Search Tags:Traditional media, Short video news "We video", Content production, Mobile terminal
PDF Full Text Request
Related items