| The rapid development of Internet technology has made information dissemination more abundant.As a result,the entire media industry has undergone tremendous changes.Media integration has become a general trend,and media content production and dissemination are constantly being injected into new blood.With the rise of mobile video,mobile video news,as an emerging news carrier,has innovated news content production methods and has had a positive impact on the dissemination of information.It is easy to see that mobile video news has a good development prospect and room for development.Therefore,it is very necessary to seek for future development and discovery through deep analysis of the production process and dissemination of mobile video news.This article adopts literature research method,case analysis method,content analysis method and experience observation method,and carries out multi-directional and in-depth analysis of the content production and dissemination of mobile news video through the seven major sections.The introduction part gives a brief overview of the research purpose,current research status,relevant concepts,and research ideas and methods of this research,and clarifies the feasibility and innovation of the research.The second chapter describes the background of the rise of mobile video news and its development status at home and abroad:It analyzes the development environment of mobile video news from the perspectives of technology,market,and national policies.At the same time,it describes the development status of mobile news video through typical cases.Based on the status quo,the major production models of mobile video news are summarized:UGC,PGC,OGC,and MCN.Chapter 4 will analyze the performance of mobile video news from the three perspectives of subject matter type,content presentation form,and story narrative through a large amount of content analysis.The fifth chapter is based on the "5W" theory of communication,and interprets the communicators,objects,channels and effects of mobile video news.Chapter 6 uses CCTV News,Beijing News,and Pear Video as examples to analyze and compare the three media formats of TV stations,print media,and emerging media in detail.Finally,from the four aspects of channel distribution,professionalism,media management,and technology,the current difficulties in the production and dissemination of mobile video news content are pointed out,and corresponding countermeasures are given. |
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