A Participatory Cultural Study Of Fans In Weibo's Super Topic Community

In the era of Web3.0 mobile Internet,the media environment has undergone profound changes.From the quiet rise of social media represented by microblog to the explosive growth of vertical social media such as Zhihu and Douban,the development of media technology has given birth to various new types of virtual communities.The participation behavior of the community audience has gradually formed the overlapping of the roles of communicator,producer and consumer,from the previous emphasis on content participation to the in-depth media production activities.In this process,the connotation and extension of participatory culture have changed,and a new media culture style that pays more attention to the dominance,participation and sharing of the audience has changed the media communication ecology.In this paper,the media and audience changes in the era of mobile Internet are taken as the important background to investigate the online participatory culture.Taking micro-blog super topic community(hereinafter referred to as "super topic community")as a microcosmic practice sample.Re-examine the practices of the online participatory culture of fans in the community.Taking Jenkins' theory of participatory culture as the guiding framework,this study adopts the research method of network ethnography to observe the participation behavior of the community and its fans.The study found that based on the communication mechanism of topic aggregation,a large number of fans of idol stars were gathered in the community,and the role of fans' participation in the community changed from "fans" to "star makers".Meanwhile,media companies gradually realized the vitality and value of fans' participation,and further promoted the construction of new gatekeepers in the community.In the field of super topic community,the community content is jointly built by multiple parties,and the online participation practice of fans also presents a new feature of digitalization.As the space carrier of fans' participation,the meaning of participatory culture is also interpreted.In addition,under the research paradigm of online participatory culture of virtual community,this paper further focuses on the research perspective of super topic community governance,observes the production and social activities of major participants in the community under strict regulations,and observes how the fans group creates the relationship with a wider range of public issues through effective self-management.Through the analysis and interpretation of the practice of participation in the super topic community and fans,it is expected to provide useful enlightenment for the development of online participatory culture in the virtual community.