Research On Reality Show Of Raising Idol Under The Participatory Cultural Background

With the continuous development of advanced technology and the network society in the 21 st century,the participatory culture,which was originally confined among specific fans,has spread to all Internet users,and has been endowed with new characteristics of the times.Participatory culture has created an irresistible trend of national participation.And this trend of national participation is exactly what Reality show of raising idol pursue.In order to occupy a dominant position in the fierce competition of reality show market,Idol-like reality show does not satisfy the need to cultivate fans for idols in the program,but has the process of making the audience actively participate in the various stages of the program.In the process of imperceptible change,the audience of the program will complete the process of transforming into program fans and idol fans.Therefore,the idol nurturing reality show group has fully realized the urgency of both participatory culture and idol nurturing reality show.In the era of interaction of media,culture and economy,participatory culture has also changed,but also changed the traditional attitude of Reality show of raising idol to audience participation.Program groups actively use various digital information,Web 2.0 platforms and social media to mobilize audiences to exercise their participation power and help fans fully express their love for idols.Correct value guidance and content management of programs with the promulgation of policies.Free expression and active sharing of the multi-cultural landscape,but also to encourage the audience to participate in a variety of acts more bold,entertainment network participation in the pursuit of nothing more than to make idols develop reality TV programs more accurately grasp the audience's cultural needs and cultural participation behavior.The new form of cultural industry is constantly rising,and participatory consumption has gradually become a key area for capitalists to develop business value in the future.Reality show of raising idol fully embody the participatory cultural charact eristics in the program characteristics: the program orientation determines the overall development keynote of the program;the program form gives the audience unprecedented dominance,cultivating the sense of formation between the audience and the players in a subtle way,and improving loyalty;At the same time,the communication mode shows the participation characteristics of the whole program.Through Web 2.0,the audience of reality show of raising idol realizes the establishment of network relationship and identity,and realizes the overlap of multiple identities such as production and consumption by relying on new media technology.With the continuous broadcasting of the program,the audience's enthusiasm for creation continues to rise,and a large number of works of the same people are constantly produced and widely disseminated by the a udience,which enriches the network sub-cultural text.At the same time,there is a collision and game between the audience,the producer and the capital of the program.The distance between the participants is also widening with the deepening of the participatory culture.Thanks to a wide range of audiences and fans,reality show of raising idol have achieved success in a sense,but behind the success,there are still some deficiencies in the program.Reality show of raising idols have repeatedly been proved to be plagiarism,lack of innovation;after gaining unprecedented popularity,they have a level of program production that does not match the popularity of the program;commercialization is reflected in the overall program.Therefore,reality show of raising idol should be improved in the process of continuous development.Improve the program innovation ability,carry forward the correct values,use the power of fans,achieve word-of-mouth communication among fans,tap the fans market,and develop fans' economy.