Research On The Internet Clollective Action Of Fans In Weibo "Super Topic" Under The Theory Of Interaction Ritual Chain

With the development of digital technology,artificial intelligence and big data have become the new trends and new features currently.The emergence of traffic stars has changed the development trend of the entertainment industry and also profoundly affected the collective action of fans in the Internet environment.As one of the virtual communities with the largest number of fans and the highest degree of activity,the Weibo super topic is one of the sources of the commercial value reproduction of idols and a practical place for collective action by fans.The interactive ritual chain theory is devoted to explaining social phenomena at the micro-context level,which has been increasingly used in communication studies recently.Based on the theoretical framework of the interactive ritual chain,this study attempts to explain and analyze the logic of the collective action of fans in Weibo super topic.Firstly,this paper reviews the research status of the interactive ritual chain and the collective action of fans,and demonstrates the existence of interactive ritual chains in Weibo super topic.Then,the collective actions of fans in the community were comprehensively introduced and summarized.Based on the theoretical model of interactive ritual chain,this paper analyzes the changing process of fans' collective action by taking Jay Chou's digital victory over Cai Xukun in list of super topic as an example.The study found that the changes in the collective actions of fans at different stages were correlated with the status of interactive rituals.Through the influence of conventional rituals and external emotional stimuli,a successful interactive ritual has been formed in the community,and then fans can accumulate and exchange emotional energy.Fans' media usage habits in the technical environment and their value orientation both affect the interactive ritual chain.