Research On The Internet Community Culture Of Idol Star Fans In The Era Of New Media

Idol star fans are different from traditional star fans.They are the aborigines of mobile Internet and active users of social media.At the same time,they have closer symbiotic relationship with idols.This kind of fans are good at using various media forms for their own purposes and creating a network culture form of their circle.At the same time,they build the core of the community by identity symbols,jargon,code of conduct and collective spirit.In the community,strong sense of identity and centripetal force promote the cohesion of fan organizations and the development of group mobilization.Through group activities,fans gradually regard the community as a warm and loving family,and continue to recognize and strengthen their own values.Various daily communication behaviors are the performances of fans as active communicators.Among them,text production especially demonstrates the strong creativity of fans.Support activities,screen viewing and idol publicity are the explanations of the cohesion and execution of fans.The huge fan utility has become a "plus point" for fans,which strengthens the positive value of fans as "active media users" and "the fate community of stars".With the rise of the new generation of idols,the idol industry has entered the fast lane,and fans in the idol industry have a higher degree of participation and greater contribution.Consumption motives and consumption characteristics of fans are also changing quietly.Mobile Internet provides convenience for fans to obtain product information and feedback.,group aggregation promotes the carnival of consumption,and the maturity of the idol industry brings diversification of consumption types.Fans' pursuit of symbolic value is unprecedented.They are more interested in collecting star-related products and are more willing to pay for their idols.This kind of consumer culture has greatly pulled the development of brand marketing and idol industry.Fans economy has already become an important business model in China's entertainment industry.However,there are all kinds of communication chaos in the fan community,which not only seriously affect the fans' star-following experience,but also aggravate the public's evaluation crisis of fans and their idols,and deepen the gap between fans and the public.In this case,it is necessary to in-depth fans' life background through various research methods,and to explore the characteristics and current status of the network community,and to make feasible suggestions for the outstanding problems in the fan community.In the study,the author neither looks at the fan community from the outsider's point of view,nor voices for the fans from the fans' point of view.Instead,he tries to draw a general picture of the idol star fan community from his own experience,upholding an objective,fair and respectful attitude,and trying to change the prejudice of "resisting before understanding,shielding before acceptance" of the public.