| Fans operate from a position of cultural marginalization and social vulnerability,are text poachers and nomadic readers,and lack the tools to engage directly in commercial cultural production,participatory Culture production can only be carried out through the appropriation of the culture of concern by the fan community.But with the change of media,fans have gradually changed from the "powerless marginal" in culture to the "third power" that is sought after by business and involved in the entertainment industry.With the improvement of the comprehensive power such as the media right and the discourse right of the modern fans,the active power of "making stars" is in the hands of the fans.Instead of unilateral "chasing" their idols,they have become a "cultivating" mode of two-way participation,has reshaped the traditional icon industry."cultivating" idol is a typical text of idol,which is inclined to the category of idol culture,compared with the fans culture constructed under the traditional star-making mode,the expression of fans' power of "cultivating" idols is more "fanatical" and "excessive",which adds new characteristics and forms to the fans' culture in the new media era.This article through to the Western Fan culture research three big stages and the representative personage's point of view combs grasps the media and the fan culture vicissitude overall vein.Taking the phenomenon-level "formed" idol group TFBOYS as an example,to understand the origin and characteristics of "formed" idol group,and then taking the online ethnography as a research method,to personally enter the TFBOYS' online fan community,combined with in-depth interviews with fans to understand TFBOYS fan group,study the power of fans group expression.The research is based on the discussion of fans' power in the current consumerist social and cultural context.It finds that the development of social media and the empowerment of consumption are the basis of fans' power growth,and fans as active audiences,in the process of "formation" through deep social participation and dynamic production and consumption to achieve self-empowerment,further strengthen their own sense of power.At present,Fan Power has become a force that can not be ignored.Under the awakening of Fan power consciousness,more attention has been paid to the expression of power.This research further analyzes and summarizes the current power practice of the fans of the idol-forming department,and finds that the fans of the "idol-forming department" have become "skilled participants" of the text of the idol and "productive consumers" of the media content,the various expressions of power in the cultural and economic spheres have reversed their power relations with idols,media and capital,and the participation of fans is not only the key to the success of a show or a star,it is also critical to their access to flows and capital.They not only become the most powerful party in the process of idol text production,participate in the creation of idol image and text,construct "idol symbol" through their own consumption and production,and promote the development of fan economy.In addition,the author uses the group power to interpret the text in opposition,pursues his own power through the way of collective confrontation and negotiation,and has a personal imagination to the idol,and becomes the guardian of the idol text.At the same time,the expansion of fans' power has brought about a new dilemma of fans' culture,which is caused by the abuse of fans' power on the one hand,and the result of the "collusion" of media and capital on the other hand. |
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