Research On Group Communication Of Idol Fans In Weibo Virtual Community

In the Internet era,the emergence of social media enables more and more people to participate in the production of media content.The birth of Weibo,a social media platform,shortens the distance between idols and fans,and also affects the group communication activities of fans.Relying on the entertainment characteristics of Weibo and the network ecology of open interaction,virtual communities represented by Super topic have become the main platform for fans to communicate and spread information.Virtual community communication is also different from interpersonal communication and oral communication in offline communities.This paper takes the idol fan community as the research object and weibo platform as the entry point to explore the group structure and the status quo of group communication within the virtual community from a critical perspective,and analyzes its group communication mode from the perspective of communication ritual.Reflect on the negative influence brought by fan group communication in micro-blog virtual community and put forward relevant suggestions for improvement,guide the positive communication of idol fans in micro-blog virtual community,and better regulate the behavior of "fan circle".