The Formation And Guidance Of Online Public Opinion In The Social Media Environment

Social media,with its characteristics of high participation,strong interaction and low threshold,has brought a brand new media communication platform and mode to the public.Intelligent editing platform of the public is no longer affected by waiters,more participants and disseminator role transformation,the content of the active producers directly involved in the information release and discussion of the subject of network users pay more attention to the experience of self and feelings,based on the dissemination of information,sharing information,will be scattered around the world,different classes of individual links among the common network scenarios.In social media,the public has a wide range of subjects,and everyone has a microphone.Different from the traditional "I say,you listen",everyone can make a voice,and these voices influence each other in the communication activities.The development of network public opinion and social media is inseparable,the development of network public opinion as the main public opinion expression,it is also with the progress of Internet technology and development,also growing as the number of users and the public through social media platform to the public focus of social attention to issues to discuss,rich in content,user principals have anonymity,focus issues are conflicting,the evolution of network public opinion is also becoming complicated,has a long persistence and a wide range of influence.Network public opinion has become the public self expression,self-expression important way,constantly promote the development of the public opinion events process the ordinary Internet users,is the promoters and participants in the process of network public opinion evolution,media is detonated and guider,department of administration is network public opinion of the managers,supervisors,opinion leaders became the spread of the Internet public opinion.In addition to the positive promotion of network public opinion,it also has negative effects.How to use and guide it has become a problem that managers and leaders cannot ignore.his article selects the network hot issues of concern "river song" as the research object,through the major public opinion monitoring platform data collection statistics,the analysis of the evolution of network public opinion in the current social media,as well as the characteristics of the network public opinion is presented in the process of evolution,the reasons behind and reflection,to regulate the behavior of the public network,improve medium force of public opinion guide,make corresponding intervention strategies.