Media Opinion Research In The New Media Environment

In the new communication environment,media have shown profounder effects on all levels of the society.Therefore,people's way of thinking,self-awareness have been vividly stigmatized by the media,the mediumlization of human beings and society leads to a distinctly mediated mode of the media trial,including the forming path and the diffusion process.The murder of Japanese student Jiangge has raised society's widespread concern for moral and legal issues and became a controversial social public event under the media construction.The phenomenon of media public o'pinion induced by Jiangge case shows significant difference in traditional media and new media.In the background of the Internet era,because of its strong interaction,rapid and timely transmission and wide range of influence,it plays a more andmore important role in social public events,which makes the traditional "media trial" inevitably have new characteristics under the background of new media era.Thus deriving "the network morals judgment".However,the new media immediacy,extensive,central to the.dissemination of the characteristics and dissemination of the process of network rumors,false Network,false information and other reports,so that the people more extreme emotional expression,verbal abuse and emotional catharsis,leading to the phenomenon of public opinion trial and moral trial.This article through the literature analysis method and the content analysis method,carries on the definition to the related definition,simultaneously to the traditional media and the new media to the Jiangge case related report carries onthe content analysis,combs out Jiangge case in the traditional media and the new media respectively presents the medium characteristic.Through the relevant reports of the Jiangge case,the author finds:traditional media through the use of issues to guide public opinion,and new media lack of "gate keeper" to guide public opinion;Compared with traditional media,the new media is more time-sensitive,but the new media and traditional media are not isolated to carry out their own reports,but with the content of interaction;Traditional media and new media also have the phenomenon of public opinion trial,but the public opinion of new media is more extreme and emotional because of the colonypolarization phenomenon.In view of the above phenomenon,the author puts forward the media report to guide the public opinion strategy,in order to help traditional media and new media to guide public opinion more objectively and correctly and avoid "the media judgment".