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A Study On Public Opinion Guidance Of Social Media In The 'Post-Truth' Era From Jiang Ge's Case Perspective

Posted on:2020-08-17Degree:MasterType:Thesis
Country:ChinaCandidate:Q XiaoFull Text:PDF
GTID:2428330572981845Subject:Press and Communication
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The word "post-truth" first appeared in the political field.With the development of network technology,the phenomenon of "post-truth" has been developing rapidly in the media society.The truth becomes more secondary,and emotion and personal belief can more influence the development of public opinion.With the continuous updating of communication technology,new forms of communication media keep emerging.At the same time,new public opinion fields also appear in the public's vision in various forms.All kinds of public opinion events gradually transition from traditional social media to more hidden comprehensive communication on social platforms.This makes the network public opinion environment becomes more severe,network check and network guidance becomes difficult.In this context,public opinion communication on social media presents some new features.The first is that the change of public opinion subject makes public opinion more sudden and unpredictable.Moreover,public opinion is more free and playful to express,and the teaching relationship is more complex.The new characteristics of social media communication provide sufficient conditions for the "post-truth" of online public opinion.This paper takes "jiangge case" as an example to analyze the "post-truth" phenomenon in this case.Netizens criticized liu xin's morality,mainstream media and we media reports intervened,and all sides joined in the crusade against liu xin's morality,making the truth of the incident forgotten.In this paper,comparative analysis method and literature analysis method are used to analyze the data of the articles and comments published by mainstream media of Beijing news,"mimeng" and other "we media",and to explain the causes of the emotion of yielding to the truth of online public opinion.This paper summarizes the rules of "post-truth" communication in social media through case analysis,and then analyzes the guiding measures from the perspectives of audience,mainstream media and opinion leaders.First of all,the audience should improve their ability to judge the media and correctly guide the audience to make rational remarks.Secondly,mainstream media should make correct judgment,timely voice and guide thedirection of public opinion,take the initiative to set the agenda,effectively guide public attention,and form an impact on public perception.We should correct the deviation of public opinions on news comments in time,report news events in an in-depth and objective way,exert the authority of news comments,and demonstrate professionalism.Finally,opinion leaders should rationally forward and comment articles,go deep into the masses,understand the public's psychology,respect the public's freedom of public opinion,give correct guidance to key links,regulate their own quality,regulate their speech expression and improve their social responsibilities.As a community of Shared future for mankind,the issue of online public opinion is also a global issue.New measures to guide public opinion should be discussed from the perspective of globalization to build a new order in global cyberspace.With the development of the Internet,major cyber powers have all taken the Internet as an important resource and devoted themselves to cyberspace governance.In cyberspace governance,we should constantly promote the improvement of governance system from the national perspective,make full use of technological progress,and promote the internationalization and perfection of cyber law.At the same time,we should adhere to the concept of coordinated development,meet the requirements of security and balance of cyber development,learn from the experience of other countries in cyber governance,and strengthen cyber cooperation between countries,so as to purify the global cyber space and actively spread positive energy.
Keywords/Search Tags:After the truth, Social media, Opinion leaders, Public opinion guide
PDF Full Text Request
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