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Strategies For China's Media Guide Public Opinion. Crisis State

Posted on:2008-03-31Degree:MasterType:Thesis
Country:ChinaCandidate:Y LuFull Text:PDF
GTID:2208360215454219Subject:Communication
Abstract/Summary:PDF Full Text Request
Public opinion is the sum of public's conviction, attitude, opinion and motion to the various phenomenon and problems in the realistic society, which is existed in the form of the Conceal public opinion , Visible public opinion and Behavior public opinion. On the crisis, public opinion have the characteristics of violent, tend to benefit and easy to mutate. These characteristics make the importance of public opinion-leading on the crisis obviously.The "spiral of silence" function, "agenda-setting" function and "cultivation" function of the media have laid foundation for it to lead the public opinion. But, in the media practice, the problems of idea mistake that splitting public opinion direction and news regulations, and the operation mistake that disobeying public opinion's born and develop regulations, make the media can't lead the public normally.On the foundation of experience summary and introspect, the writer leads the idea of timespace into public opinion, decomposing the public opinion into three factors: public opinion field, public opinion core, and the public opinion wave. Through the capricious public opinion surface to know the regulation of public opinion's formation and development. Public opinion field push the public opinion formation and development with the form of the resonance turn. Public opinion core influence the creation and variety with the form of the opinion separation and reunion. Public opinion wave reflect public support with dashing rise and fall.Take this as theory , and combining the government guarantee with new media rise, the writer put forward three strategies of media leading public opinion on the crisis: one, make use of the "spiral of silence" function to improve the public opinion field ; secondly, make use of the " agenda-setting" function to set the public opinion core; thirdly, make use of the "cultivation" function to control the public opinion wave.
Keywords/Search Tags:crisis, media leading public opinion, public opinion field, public opinion core, public opinion wave
PDF Full Text Request
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