Research On The Guidance Of Public Opinion In The Beijing News Under The Integrated Media Environment

With the continuous development of network technology,the pace of media convergence is also accelerating.The media environment has always refreshed the pattern of online public opinion,which has brought enormous challenges to traditional media.The traditional media,such as "The Beijing News",is on the one hand seeking breakthroughs in the media environment,and on the other hand,maintaining the powerful strength of public opinion.This is a response to General Secretary Xi Jinping's important discussion on media integration and public opinion guidance.Focusing on the relationship between media and public opinion guidance,this paper explores the ways and effects of "The Beijing News" public opinion guidance through careful analysis of the news production process,and points out the advantages and disadvantages of "The Beijing News" in media integration and public opinion guidance.The typical case shows that the media guidance of the mainstream media in the media environment is more important.