In The Context Of Social Media Communication Subject Evolution And The Formation Of Public Opinion Field

In recent years,the widespread use of social media make it play the role of more and more important in information transmission,based on this background,the communication subject in category,relation,structure and information on the status also changed significantly,and the increasingly strong destructive power,through interpersonal communication,group communication and mass communication way to change the traditional public opinion field structure.Social media intervention has become one of the focuses of collective action research at home and abroad.Taking the case of “jiangge”as a case study,this paper mainly studies the evolution of subject under social media context,the generation mechanism of public opinion field.what is more,this paper Taking frame theory and process-event analysis as research methods,this paper studies the behavioral propensity of different propagators during the formation process of the public opinion field.This article finds the following phenomena in the process of different propagators using ideological mobilization and action mobilization to participate in the production of the public opinion field:the mainstream media's authority and reaction passivity,the market media and opinion leaders 'positive presentation and subjective framework,the Netizen's accountability supervision and mass loss performance is obvious.At the same time,in the social media age,the improvement of the right to the voice of multiple subjects deepens the fragmentation between the mainstream public opinion field and the folk public opinion field,and makes the public opinion field more complex and uncontrollable in its formation and evolution.Therefore,this paper argues that: the mainstream media need to improve its public opinion field dialogue mechanism,market media need to improve its incentive and restraint mechanism and social work norms,and opinion leaders need to be trained and build trust mechanism,and finally for the Internet users,the new social communication norms need to be established as soon as possible.With regard to the subject evolution in the social media context,this paper makes an in-depth analysis of the new changes of the subject of public opinion in the level of category,structure,relationship and information status in the social media environment,in order to highlight the profound influence of the social media environment on the subject of public opinion.In terms of the formation of public opinion field in the social media context,this paper argues that in the three stages of formation,formation and materialization of public opinion,different communication subjects take part in the framework competition of public opinion field by using different words under the influence of macroscopic structural factors.Because the ultimate goal of this paper is to explain the process of the case formation and evolution in the social media environment through the framework theory,and to study the social problems caused by such public opinion events,this paper summarizes the key variables at the conclusion of the chapter,tries to explain the logical relation mechanism between the variables,so as to make better use of social media to purify the ecological environment of public opinion.In the context of social media,this paper,through the relevant data as support,concludes that the dominant authority and reaction of mainstream media are passive,and the market media and opinion leaders,on the basis of subjective reporting,have the phenomenon of lax control and missing control.The Internet users is at the same time very easy to produce group disorientation at the same time.In view of this problem,how to improve the public opinion ecological environment in the context of social media,this paper argues that the main media needs to make efforts from the following aspects: the mainstream media needs to enhance public credibility and improve the public opinion field dialogue mechanism.For the market media,it is necessary to improve the incentive and restraint mechanism and social work standard,and the improvement of the public opinion ecological environment also needs to train the opinion leader to establish a more perfect trust mechanism.For the Internet users,the new social interaction norms and relationship ethics need to be established as soon as possible.