Research On The Strategy Of Public Opinion In Social Media

The previous chapters of this article focus on the following three aspects of the problem:(1)Enterprises in the face of sudden Internet public opinion,the use of what kind of response is the most effective.(2)After the internet public opinion incident occurs,the enterprise should take measures to deal with how long after the incident occurs,in order to more effectively curb the negative impact of the online public opinion.(3)In the ups and downs of the sub-peak of public opinion on the Internet,enterprises should take the frequency of intervention to cope with repeated interference caused by public opinion on the Internet.This chapter summarizes and reviews the conclusion of the above three aspects,and finally points out the research direction in the future.The article is divided into seven chapters.Follow observing phenomenon-putting questions-thinking of solving problems to study influencing factors and coping effects of coping strategies of enterprise network public opinion in China.The main contents of each chapter are as follows: The first chapter introduces the background and significance of this study,analyzes the value of this study,and lists the analytical framework of the follow-up study and the innovation of this article.The second chapter put forward the relevant theoretical basis,pointing out that the empirical analysis part of the theory is based on,such as the characteristics and causes of network public opinion theory,the network of public opinion and the spread of the law of communication,business response to the network of public opinion research and so on theory basically.The third chapter builds the theoretical model of empirical analysis based on the relevant factors summarized in Chapter II,coping strategies,coping with the timing,coping frequency and other factors.And using multiple linear regression theory,obtained multiple linear regression equation,and to analyze the main factors that affect the network public opinion effect.The fourth chapter uses the data of a company in 140 working days to verify the accuracy of the theoretical model from the time series data.In the fourth chapter,using the Eviews statistical software to analyze the relevant data,the conclusion drawn better supports the theoretical model of this article,but also from the side reflects the establishment of these factors in the beginning of this article when the response to public opinion crisis indeed Is produced a certain effect.The fifth chapter mainly analyzes the relevant public opinion data of 99 enterprises in 60 working days.Different from the fourth chapter from the point of analysis of corporate public opinion response,the fifth chapter is the use of panel data to verify the theoretical model proposed in this paper.Use stata software,the relevant public opinion information are integrated test,verify the accuracy of the model.The sixth chapter summarizes the conclusions drawn in Chapters 4 and 5,and based on the conclusions drawn from the previous two chapters,gives a more detailed and specific list of the applicability of these conclusions.And in the list of related examples to support the conclusions reached in previous chapters.The seventh chapter summarizes the conclusion of the research in the fourth chapter and the fifth chapter,and lists the shortcomings of this article,mainly in the sample and research perspectives,and puts forward future research expectations and possible research directions.