Research On The Production Path Of Audio Survey Reports Under The Background Of Media Fusion

It is generally believed that the investigation reports are based on revealing the truth,taking negative social phenomena and attempts to cover up facts as the object of investigation,and are relatively independent,professional,and in-depth interviewing activities of the news media.Under the impact of new media,traditional media as the main force of investigations reports faces enormous pressure for survival.The changes in the communication environment,communication platforms,media operating modes,and reception habits of the audience have all exerted important influence on the investigation and reporting.However,investigation and reporting is an important manifestation of the media’s function.It is an important distinction between professional media and self-media.If "Content is King" is an inevitable choice for traditional media,then the investigation report is "the King of King".The investigation report of China National Radio,China Voices,has been second to none in the mainstream media,especially in the central media,for more than ten years.This article will use Voice of China audio research reports as research samples,using text analysis,field experience,and interviews as the main research methods.It will explore the successful implementation of the Voice of China survey and report under the impact of the new media and deal with the media integration situation.This article is divided into three parts.The first part is the first chapter and the second chapter.Under the new media communication environment,public opinion supervision subjects are diversified and socialized;from the microscopic point of view,the report forms and audience habits have undergone tremendous changes.The investigation reporters have faced heavy pressure and the investigation process has become worse.The second part is the third chapter.It mainly studies the specific changes in the production route of the audio investigation report under the media’s propagation environment,the source of the selected topic is no longer exclusive,the authoritative status of public opinion supervision in the traditional mainstream media is weakened,the interviewing process is transformed into push-based interviewing,the distribution channels and form diversification,and the dissemination effect and uncertainty are increased.The third part is the fourth chapter,which explores the development strategies of audio surveys in the context of media integration.This section undertakes the problems raised after the analysis of the phenomenon in Chapter three and proposes countermeasures.The author proposes a series of ideas for establishing a converged communication system on the WeChat applet and audio APP through the investigation and reporting,and points out the inspiration for the development of traditional media integration.For the traditional broadcast media,only the continuous adjustment and innovation of its own production mode,The initiative embraces change,can grasp the development opportunity,seize new opportunity for the integration of audio research report development.