Study On The Theme Of "Bauhinia" In Liuzhou Daily Newspaper Under The Media Convergence Environment

This article selects "bauhinia" theme report of Liuzhou daily office as the research object.Analysis the successful experience and problems appeared present in municipal party newspaper office in the process of media convergence.This article starts with the top-level design of the subject report and explains the human resource management in daily news production process and reporting activities.It is found that the basic types can be classified into four categories:prediction,display,service and activity promotion.In the report,aerial photography video has become the new blood in recent years,which is loved by the audience.The fourth chapter is the transverse longitudinal two comparative analysis.Longitudinal analysis of the recent three years of bauhinia subject report.It is found that WeChat has become the mainstay of new media coverage,and weibo and news application are not not being taken seriously.The content and techniques of the report have become diverse.Local ethnic culture has become more and more connected with the theme of bauhinia.However,the horizontal comparison shows that "Liuzhou Publicity" and“liuzhou Evening News" are slightly inferior to "Liuzhou Broadcast" in the combination of pictures and text.On the basis of this,this paper puts forward three thoughts on the theme report of the local party newspaper in the fifth chapter:to clarify the dominant power of the central kitchen;We should actively deal with cross-industry competition and accept new things to expand external influence.Under the background of media convergence,WeChat public article has received media attention due to its own inclusiveness and large number of users.To grasp the timing and improve the quality of video,it can effectively expand the influence of the article.But while it is important to spread the word abroad,it is not just a matter of creating a buzz within a small area,but a wider range of recognition.It is hoped that through the analysis of this article,can give the city level party newspaper a reminder.