Research On The Adaptability Of Media Environment For Investigation And Report In The Media Era

This paper adopts the method of literature and case analysis,starting from the development status of investigation report,tries to discuss the deep-rooted reasons for the decline of investigation report and the countermeasures for the development of investigation report in the era of media integration.Through the investigation of the current situation of the decline of the report,summarize and explore the causes of its decline,and further summarize the corresponding development countermeasures.In the process of sorting out relevant literature,the author found that in recent years,"we media","multimedia" and "media convergence" have become the hot topics in academic research,but there are few investigations and reports on the era of media integration.Therefore,this paper will focus on the investigation report,through the analysis of its decline in the context of media integration,and then put forward its development countermeasures.The main body of the paper is divided into four parts: The first part,"investigation report and integration media era",reviews the relevant concepts of investigation report,sorts out the development process from abroad to localization,and summarizes from the perspectives of industry and academia.The second part,"the current situation of investigative reporting in the era of media integration",mainly summarizes the decline of traditional media,the current situation of investigative journalists and the absence of investigative reporting in major events.The third part mainly summarizes the reasons for the decline of investigation report.Including historical politics,communication channels,audience market changes and so on.The fourth part summarizes the development countermeasures of investigation and report in the era of media integration.Based on the discussion of the second and third parts,the corresponding countermeasures are put forward.Finally,the paper concludes that the decline of traditional investigative reporting is the result of the comprehensive action of many factors,and the performance of social progress and industrial development.For investigative reporting and even for traditional media,the era of integrating media is a double-edged sword,bringing challenges and opportunities.Only by constantly optimizing itself and keeping pace with The Times can media adapt to the society and better serve the society.