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The Research On Integrated Media Production Management Under The Context Of Media Convergence

Posted on:2012-06-21Degree:MasterType:Thesis
Country:ChinaCandidate:X LiuFull Text:PDF
GTID:2248330374996114Subject:Communication
Abstract/Summary:PDF Full Text Request
Along with the digital technology is widely used and the rapid development of network spread, media industry is experiencing an unprecedented change, that is media fusion. Media mergence of production management to traditional media has brought serious challenges, when cross-media cooperation became news production activities of normal, the inevitable meeting in production management concept, system, organization, efficiency etc, for the media organization forward new requirements. This paper first analyzes the fusion background changes of production management concept media with innovation; Then respectively from the media information resources integration management, media production organization integrated management and media content products from three aspects:the integrated management of media production, the integrated management, analyzing and puts forward the path to realize integrated management.Under the background of fusion concept of media production management fundamental changes happened, media production management has the closed-end management to open management, by rigid type management to humanistic type management, by a control type management to service management. In this concept domination, media production management appeared from the editors center system to integrated management innovation changes. Media information resources integration management differences exist:before obtaining and using information resources by self-sufficient into resource sharing and cooperation, information resource use by one-off use become repeatedly used, thus media information resources integration management, it is necessary to start from strategic planning, technical support, content construction and so on the path for implementation; Media before production organization integrated management of difference, is media production organization management target by simplification, media production organization tending towards diversification by layers of management system to flat peak made, media production organization the implementation of integrated management by horizontal integration management path is way to work in a team, implement, vertical compression management institution, establish flat system organizations; Media content products integrated management and performance for the media content difference by one-time into multiple product sales, the media content product benefits of by simplification of media content to multiple product integration management, implement way of established media content is product integration management platform, extended media content product value chain, establish media content product of integrated marketing communications platform.
Keywords/Search Tags:Media Convergence, Media Production, Media informationresources, Media production organization, Media contentproducts, Integrated Management
PDF Full Text Request
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