Major Themes Report On The Innovation Of Production Paths

Under the background of media convergence,several national propaganda work conferences have continuously put forward high demands for the mainstream media to strengthen four forces and hold the position of public opinion.Major thematic reports are an important field for the mainstream media to give full play to the guidance of public opinion.This thesis takes the report series"Celebrating the 40th Anniversary of Reform and Opening-up"of CNR NEWS RADIO,and tries to explore the following questions:Under the new media environment,what innovations have been made in the news production path,and what is the dissemination effect of this series of reports?What are the problems and shortcomings?How to transform the production path from the series report radiation to the theme propaganda of the mainstream media?Through the in-depth interviews with 13 mainstream media workers,the author believes that this series has made innovative efforts in the production path,but there are some problems in both traditional and new media sides,which affect the communication effect,and the problems are universal.The author believes that in the context of media convergence,the transformation of thematic propaganda should also take news production as a whole.This article is divided into three parts.The first part is the key part of this thesis.Through in-depth interviews and content analysis,the innovative points of "40th Anniversary" series reports are elaborated from the production path.The author also objectively presents each program through his own statistical data,and carries on the dissemination effect analysis from multiple dimensions.The second part,starting from this series,finds that it is limited by the type of report and the media platform,which results in the uneven power of each project.There are great differences between the traditional and the new media,and the problems are universal,reflecting the common problems of the mainstream media in thematic propaganda.In the third part,based on the analysis of a large number of series,the author puts forward some suggestions on the transformation of thematic publicity in the production path.In this part,the author seeps the transformation strategy into the whole news production.Considering the special attributes of thematic propaganda,from two aspects of technology and communication channel,the author explains the improvement suggestions of this type of report in specific operation,in order to summarize a production path suitable for major thematic propaganda of mainstream media.