Research On The Content Production Of Open Screen News Client Under The Background Of Media Convergence

With the rapid development of communication technology,network and digital technology have given birth to various new media forms,and media convergence has become an inevitable trend in the development of media industry.The mobile client has become a major breakthrough in the transformation of traditional media by virtue of its diversified contents,rapidly updated information and two-way interactive experience.After the launch of the new version of the open screen news client,there are three production methods,including occupationally-generated content,professionally-generated content,user-generated content.In the production of professional content,it provides many channels such as kun-dian,city,comprehensive,show,and other graphic content,as well as moving news and other video news.It also combines professional content production of the application plate and user content production of the clap plate,with greater development potential.This paper will take the open screen news client as a case,through participatory observation and its own use experience,analyze the main content sections and presentation forms of the open screen news client,and find out the characteristics and problems of the content under different production modes.This paper combines in-depth interviews with different content production participants to obtain the organizational structure,department responsibilities,content production process and other information of the open screen news client.On this basis,this paper will continue to explore the specific application and presentation characteristics of OGC,PGC and UGC in the open screen news client.Iwill find a series of factors influencing its content production,and its content production such as professional production content in poorly equipped with insufficient,lack of fresh blood,interactivity,specializing in the production of content type less,the copyright consciousness is not enough,the user production content low activity,such as the lack of social problems,put forward the corresponding solution countermeasures.Professional talents should be trained in professional content production,and the risk response mechanism of content production should be improved.The introduction of professional content producers in the society in the production of professional content,the improvement of copyright supervision mechanism,to strengthen the awareness of copyright publicity and education.Establish a reward mechanism to improve the enthusiasm of user content production,innovate the interactive method of user content production,and improve user activity.It is hoped that it can provide some help to improve the different content production mechanism of the open-screen news client.